Who we are
An intro from Rachel Bruno, CEO and Founder
Laylush was founded in 2023 to reach outdoor, health and fitness, lodging and hospitality, and travel companies. We provide creative solutions through an easy process that allows clients to sit back and relax while we take care of the rest.
With a combined 16 years of experience in health, fitness, and marketing, I am passionate about taking these skills to help brands go beyond the horizon with content creation and marketing needs via photography, videography, and consultations. Get in touch to learn more about Laylush!
History
2008-2021
Track and field
I am a decorated track and field athlete. I have been a Hershey National qualifier, placing top 5 in the 100m in North America. I was also a districts and state finalist in high school and an NCAA DII scholarship athlete. I received USATFCCCA recognition, athlete of the week, PSAC 2x 2nd place in the 400m and 2x top 5 in the 200m. I placed top 10 at DI Penn State meets.
2017-2021
Education and work
I received a full business scholarship to Shippensburg University. I graduated as a cum laude honors student with a BSBA in marketing in 2021. I wanted to start a business so I took additional technical/professional communications, graphic design, and entrepreneurship courses. Additionally, I developed business and marketing plans for my business idea and presented them.
I also worked with the university marketing department and posted on their main socials. In the meantime, I was also the Beta Gamma Sigma Business Chapter President and speaker, a part of the SAAC, and an SGA athletics representative.
Aside from collegiate work and accolades, I developed marketing materials and emails for fintech company 401kinabox.
2021-2024
All things marketing
I developed a merchandise business in 2021 on Etsy and continue to do this as a hobby on TikTok. In 2022 I began working freelance with clients around the world, providing photography and videography services. Around the same time, I worked with GAMS to develop social media marketing, email, event, and materials for 12+ magazines. I managed client relationships and worked in agriculture, horticulture, sports, retail, and wholesale.
In 2022 I began writing a book of poetry that ranked 4th out of 255,000+ books on Wattpad. I self-published, illustrated, and edited the final on paperback and ebook in July 2024.
In 2023, I was recognized in Shoutout Arizona's magazine as a growing entrepreneur.
Staying ahead of the game is important, so I have expanded my skill sets into digital, lifestyle, and travel photography, receiving certificates in all three areas.
My personal IG travel page received over 2.3 million views in 3 months and my TikTok merchandise page received 250k views in one week.
I continue to help brands with their marketing needs and research ways to improve business and sales via content creation.
Some tidbit facts about me:
I enjoy lifting, running (of course!), snowboarding, hiking, traveling, rock climbing, writing, and becoming the best me I can be for myself and the world around me.
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