Paid Social Ad Creative for Fitness, Wellness & Travel Brands

UGC-style and branded short‑form video ads built for testing, iteration, and scale, not just aesthetics.

This service is designed for brands running (or preparing to run) paid social advertising on Meta and TikTok that need consistent, ad‑ready creative without agency delays.

What This Service Is

Paid Social Ad Creative is a creative partnership, not social media management.

I help fitness, wellness, and experience‑driven travel brands:

test multiple ad angles and hooks
build creative libraries that actually get used in campaigns
refresh ads before fatigue kills performance

If creative is the bottleneck in your paid social performance, this is built for you.

Who This Is For

This service is a strong fit if you:

run Meta Ads, TikTok Ads, or both
need ongoing short‑form ad creative
want creator‑led ads that feel native, not scripted
prefer working directly with the person creating the work

Industries I work with most:

Fitness & wellness brands (supplements, nutrition, recovery, equipment)
Mental wellness & lifestyle products
Travel, hospitality, and experience‑based brands

How Paid Social Creative Works

1. Creative Research & Ad Angles

Every engagement begins with research into your market, competitors, and audience pain points. From there, I develop ad angles, hooks, and messaging directions designed specifically for paid social testing.

2. Ad‑Ready Production

I produce UGC‑style and branded short‑form video ads optimized for paid placements on Meta and TikTok. This includes variations in hooks, CTAs, framing, and b‑roll so creatives can be tested effectively.

3. Creative Refresh & Iteration

Ads fatigue quickly. I refresh creative by introducing new angles, rotating hooks, and iterating on what resonates — keeping campaigns from stalling.

4. Ongoing Partnership (Optional)

For brands running consistent traffic, I offer an ongoing partnership where I manage creative cadence and deliver refreshed ad creative month after month.

Starting Rates and Packages

Paid Social Ad Creative

Starting Rates

Campaign Test

(1 Month)

Starting at $1,200/Month

A focused, paid test to evaluate fit and validate creative direction.

Best for: new launches, first-time creator partnerships, brands testing paid social creative.

A short‑term engagement designed to test creative direction before scaling.

What's included:

Creative research & ad angle development
1–2 strategic ad concepts (hooks, objections, CTAs)
2–3 short‑form video ads (UGC or light branded)
Ad‑ready delivery for Meta & TikTok
One revision round

What this Does: Proves whether the Laylush creative approach fits your brand before scaling.

Book a Discovery Call

Final pricing depends on creative volume, usage scope, and campaign needs. All engagements begin with a discovery call.

Campaign Build

(1-2 Months)

Starting at $3,000/Month

A deeper creative build designed to test multiple angles and generate momentum.

Best for: brands running consistent paid traffic, products/services needing multiple angles tested, teams ready to scale what works.

What's included:

Expanded creative research & competitor analysis
3-5 ad concepts with testing logic
5-8 short-form video ads
Iteration on hooks, messaging, and formats
Two revision rounds

What this does: Creates a usable creative library and identifies what directions are worth doubling down on.

Book a Discovery Call

Final pricing depends on creative volume, usage scope, and campaign needs. All engagements begin with a discovery call.

Creative Refresh Retainer

(3-Month Minimum)

Starting at $5,000/Month

Ongoing creative ownership for brands running paid social at scale.

Best for: brands with ongoing ad spend, teams experiencing creative fatigue, founders who want one reliable creative partner.

What's included:

Monthly creative planning & angle roadmap
Ongoing UGC + branded ad production
Creative refresh designed to prevent ad fatigue
Iteration based on performance signals & feedback
Priority turnaround & direct communication

What this does: Maintains creative velocity so your campaigns don't stall.

Apply to Partner

Final pricing depends on creative volume, usage scope, and campaign needs. All engagements begin with a discovery call.

Why Brands Choose This Model

Faster execution than traditional agencies

No handoffs or re‑briefing cycles

Creative designed specifically for paid social

One accountable partner instead of multiple vendors

This model replaces scattered creators or bloated agencies with one reliable creative partner.

FAQs

How many ads do brands usually need?
Most brands test multiple variations per campaign. The goal isn’t perfection, it’s learning what resonates and refreshing creative before fatigue sets in.

Do you manage ads or ad spend?
No. I focus exclusively on creative. I collaborate with your internal team or media buyer.

Can I start small before committing long‑term?
Yes. Most brands begin with a Campaign Test or Campaign Build, then transition into a retainer.