How Paid Social Creative Works
1. Creative Research & Ad Angles
Every engagement begins with research into your market, competitors, and audience pain points. From there, I develop ad angles, hooks, and messaging directions designed specifically for paid social testing.
2. Ad‑Ready Production
I produce UGC‑style and branded short‑form video ads optimized for paid placements on Meta and TikTok. This includes variations in hooks, CTAs, framing, and b‑roll so creatives can be tested effectively.
3. Creative Refresh & Iteration
Ads fatigue quickly. I refresh creative by introducing new angles, rotating hooks, and iterating on what resonates — keeping campaigns from stalling.
4. Ongoing Partnership (Optional)
For brands running consistent traffic, I offer an ongoing partnership where I manage creative cadence and deliver refreshed ad creative month after month.
Starting Rates and Packages
Paid Social Ad Creative
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Starting Rates
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Campaign Test
Starting at $1,200/Month
Find what works. Validate creative direction before scaling spend.
Ideal for brands testing paid social, launching a new product, or looking to identify which hooks, concepts, and messaging angles resonate most with their audience.
Outcome:
A clear understanding of which creative directions deserve further testing and investment.
What's Included:
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Creative research & angle development
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Ad-ready creative assets
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Hook and messaging testing
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Performance review & recommendations
Final pricing depends on creative volume, usage scope, and campaign needs. All engagements begin with a discovery call.
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Campaign Build
Starting at $3,000/Month
Build on what works. Expand winning concepts and create a repeatable testing system.
Designed for brands actively running paid ads and looking to strengthen creative performance through ongoing testing, iteration, and campaign development.
Outcome:
More confidence in what creative deserves budget allocation and future scaling.
What's Included:
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Expanded creative strategy
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Multi-angle campaign concepts
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Ad creative production
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Iteration on winning ideas
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Monthly performance review
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Ongoing creative recommendations
Final pricing depends on creative volume, usage scope, and campaign needs. All engagements begin with a discovery call.
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Creative Refresh Retainer
Starting at $5,000/Month
Keep what works working.
Maintain momentum and prevent creative fatigue.
Designed for brands running paid social consistently and needing a reliable creative partner to continuously develop fresh concepts, hooks, and campaign variations.
Outcome:
A consistent pipeline of fresh creative designed to prevent fatigue and maintain campaign momentum.
What's Included:
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Monthly creative planning
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Ongoing concept development
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Ad production & iterations
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Creative refresh cycles
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Performance-informed recommendations
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Priority support
Final pricing depends on creative volume, usage scope, and campaign needs. All engagements begin with a discovery call.
Why Brands Choose This Model
Faster execution than traditional agencies
No handoffs or re‑briefing cycles
Creative designed specifically for paid social
One accountable partner instead of multiple vendors
This model replaces scattered creators or bloated agencies with one reliable creative partner.
FAQs
How many ads do brands usually need?
Most brands test multiple variations per campaign. The goal isn’t perfection, it’s learning what resonates and refreshing creative before fatigue sets in.
Do you manage ads or ad spend?
No. I focus exclusively on creative. I collaborate with your internal team or media buyer.
Can I start small before committing long‑term?
Yes. Most brands begin with a Campaign Test or Campaign Build, then transition into a retainer.
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