BSBA 6+ years in marketing

Travel/Lifestyle Photography Cert

Former NCAA Track Athlete

7M+ organic views

Published Author

Creative Built for Brands That Sell a Lifestyle

I'm Rachel Bruno, Founder of Laylush. As a creator, traveler, athlete, and marketer, I live the lifestyles many brands are trying to reach. From paid social creative and creator partnerships to travel and lifestyle production, my work is designed to help brands attract attention, build trust, and stay visible.

Ad Creative
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Fitness & Wellness

Ad & Organic Creative
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Outdoors

2 Hook variation set and 1 native concept — outdoor rec/equipment.

Three ad angles built for testing on Meta and TikTok

3 Hook variation set — outdoors.

Three ad angles built for A/B testing on Meta and TikTok

Fishing & Outdoor Lifestyle Brand — Organic Content Series

3-video concept variation set on Instagram

Starting from a 7,205-follower account, this three-video organic series generated 25,000+ total impressions and 349 new followers. The top-performing video drove 14.9k impressions and 65 shares — nearly 4x the reach of the lowest performer in the same set.

The takeaway: same brand, same product, three different angles. The data told us exactly which hook to build on.

Travel Content Strategy
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Travel/Hospitality

Examples of content pillars used to educate, entertain, inspire, and engage a travel audience

Featured: @rlbtravels

2.1M+ views

Discover

Laugh

Explore

Inspire

Educate

Experience

11.7% ER on 32k TikTok

"Wow"

Stay

Travel and Lifestyle Photography

Trusted by 65+ Clients Worldwide

"For a business and health project Rachel supplied photographs for blog content. She delivered the photos in an excellent quality and was always in close contact with me, so she was able to deliver exactly the photographs I needed for the project. Her work even exceeded my expectations by far."

Wanipa Media