If you’ve tried running paid social ads for a fitness or wellness brand, you’ve probably experienced this: The ads look good. The content feels authentic. But performance stalls, or never takes off in the first place. That’s because UGC ads that convert are built differently than UGC made for organic reach . What works on a creator’s feed doesn’t always work in paid campaigns. This article breaks down what actually  converts in UGC ads for fitness and wellness brands, and how